About Formedics

At Formedics, we’re revolutionizing healthcare communication through cutting-edge technology and dynamic platforms. Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) network, and Figure1, the leading app for healthcare professional (HCP) learning and collaboration. With our recent acquisitions of AMC Media Group and Mashup Media we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement.

Role Overview

Formedics is seeking an exceptional Vice President (VP) to advance and innovate upon our leading collaboration platforms for health care professionals (HCPs). The VP role offers a unique opportunity to scale micro-communities in key therapeutic areas and enable meaningful conversations among healthcare providers. As part of the leadership team, the VP will own the product and editorial strategy for Formedics’ digital opinion leader (DOL) led social product offerings. They will leverage Figure1’s rich capabilities and deep case library, combined with Mashup’s curation tools and targeted social feeds. They will manage editorial efforts to build community engagement in prioritized specialties and therapeutic areas. The VP will also build out quarterly product roadmaps that deliver measurable impact via HCP-to-HCP deep engagements.

Candidates must be comfortable leading by influence and working cross-functionally – both with internal stakeholders, including sales and audience, as well as with societies and other key external strategic partners. They should be creative and flexible, taking pride in identifying, developing, and delivering new social products. Success is measured through increased adoption of and engagement with Figure 1 and the community tools across the Formedics ecosystem.

If you’re a proven social product leader ready to take on a high-impact leadership role with transformative potential, we encourage you to apply and join us in redefining the future of healthcare content.

Why This Role is Unique

Strategic Influence: Define and implement a cross-platform social strategy to advance Formedics’ community and collaboration tools.

Innovative Environment: Work at the intersection of HCP community, content, and cutting-edge technology, including AI-driven content strategies and engagement platforms that leverage social media, peer influences, and opinion leaders.

High-Impact Role: Directly influence how HCPs collaborate with content and make clinical decisions, using innovative methods and diverse communication channels, including social media.

Key Responsibilities

• Social Product: Responsible for the platform architecture, strategy, and enablement of engagement of HCPs across the Formedics ecosystem with a focus on leading the growth and evolution of the peer-to-peer Figure1 case collaboration platform. Develop a scaled-approach to social across a network of micro-communities and partner properties. Ideate, test, and launch editorial and commercial products.
• Community Content: Manage dedicated editorial resources to ensure robust content and HCP engagement in prioritized specialties and therapeutic areas
• End User Adoption: Partner closely with Audience to drive adoption, including Figure 1 app downloads and implementation of community and collaboration tools across the Formedics network
• HCP Engagement: Innovate with new products that leverage user-generated content (UGC) to boost HCP engagement. Create tailored engagement experiences that leverage an understanding of novel communication channels and formats.
• Strategic Partnerships: Identify and collaborate with third-party partners to develop cutting-edge products that differentiate Formedics in the market.

Required Qualifications

• Experience: 15+ years in product or editorial leadership, with strong preference for proven social, community, and collaboration expertise.
• Leadership Skills: Demonstrated ability to influence cross-functional teams and deliver results.
• Strategic Insight: Experience in developing and executing strategies that drive deep engagement.
• Data Utilization: Proficiency in using data to guide product decisions and optimize execution.
• DOL, KOL & UGC Experience: Proven ability to engage DOLs, KOLs and leverage UGC to drive adoption via modern content creation methods and platforms.

Preferred Qualifications

• HCP Expertise: Knowledge of professional medical content and HCP networks.
• AI Proficiency: Skill in leveraging AI for optimization and targeted engagement strategies.

Benefits

• Remote work
• Access to NJ-based office
• Company-sponsored events
• 401(k) program
• Medical benefits including Dental and Vision
• Life insurance
• Paid time off
• Training and development programs

 We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.