Email Architect

Hybrid (Basking Ridge, NJ) or Fully Remote

Salary Range: $75,000 – $165,000 (location dependent)

Reports To: VP of Engineering

About Formedics

At Formedics, we’re revolutionizing healthcare communication through cutting-edge technology and dynamic platforms. Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) network, and Figure1, the leading app for healthcare professional (HCP) learning and collaboration. With our recent acquisition of AMC Media Group, we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement.

About The Role

We are looking for a highly skilled and motivated Email Architect to become part of our team. The chosen candidate will developing and optimizing our engaging email campaigns. This position demands an in-depth understanding of full-stack development, web technologies, and the ability to work collaboratively with cross-functional teams.

Position Summary

The Email Architect will have a crucial role in designing, building, and enhancing email campaigns that boost customer engagement and meet business objectives. This job requires expertise in email marketing best practices, HTML coding, and email deliverability.

 

Responsibilities

  • Email Template Design: Create responsive email templates that are visually appealing and follow our brand guidelines.
  • HTML Coding: Develop clean and efficient HTML code for email templates, ensuring compatibility across various email clients and devices.
  • Email Deliverability: Monitor email deliverability metrics and implement strategies to improve open rates, click-through rates, and conversion rates.
  • A/B Testing: Conduct A/B testing to optimize email campaigns and determine the most effective elements.
  • Data Analysis: Analyze email campaign performance data to identify trends, measure ROI, and make data-driven recommendations.
  • Stay Up-to-Date: Keep informed about the latest email marketing trends, technologies, and best practices. 

Qualifications

  • Bachelor’s degree in Computer Science, Marketing, or a related field.
  • 3+ years of experience in email marketing or a comparable role.
  • Strong proficiency in HTML, CSS, and JavaScript.
  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
  • Knowledge of email deliverability best practices and tools.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational skills.
  • Ability to work effectively in a fast-paced environment.

Nice-to-Haves

  • Experience working with modern front-end frameworks (e.g., React, Vue.js, Angular).
  • Experience with cloud providers and DevOps concepts (e.g., AWS, GCP, Azure).
  • Experience in a high-performance organization, preferably a tech startup.
  • Experience with CDPs product as a user or contributor.
  • Experience working with a remote team.
  • Enterprise software company experience.
  • Developer platform/tool industry experience.
  • Experience working with a global or multicultural team.
  • Computer science education or equivalent experience.
  • Passionate about or experienced with open-source and developer tools.

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