About Formedics

At Formedics, we’re revolutionizing healthcare communication through cutting-edge technology and dynamic platforms. Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) network, and Figure1, the leading app for healthcare professional (HCP) learning and collaboration. With our recent acquisitions of AMC Media Group and Mashup Media we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement.

Role Overview

Formedics, a leading medical news service and custom healthcare publishing company for Healthcare Providers (HCPs) and Consumers, is seeking a Senior Digital Marketing Analyst to become a vital and valued member of our Basking Ridge, NJ based data team. As a key addition to our Data team, we are actively seeking dynamic candidates who possess a strong sense of ownership, take immense pride in their work, harbor an entrepreneurial spirit, and boast exceptional problem-solving skills. If you are someone who thrives in a fast-paced environment, where managing multiple strategic projects excites you, then we wholeheartedly invite you to join our forward-thinking team.

Key Responsibilities:

• Email List Management:
• Manage and maintain marketing email lists, ensuring data integrity and compliance with applicable regulations (e.g., GDPR, CAN-SPAM).
• Segment email lists based on demographics, behavior, and other criteria to optimize campaign performance.
• Data Analysis:
• Analyze email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• Provide actionable insights and recommendations to improve email marketing strategies.
• Reporting:
• Create and deliver regular reports to internal teams and clients, summarizing campaign performance and data-driven insights.
• Develop dashboards for real-time tracking of email marketing metrics.
• Collaboration:
• Work closely with marketing, editorial, and client services teams to align email campaigns with business objectives.
• Support the creative team by providing data insights to inform content and design decisions.
• Technical Support:
• Maintain and troubleshoot email marketing software and tools.
• Collaborate with IT or external vendors to ensure smooth integration of email platforms with other systems.

Qualifications:

• Bachelor’s degree in marketing, Business, Data Science, or a related field.
• 2+ years of experience in data analysis, preferably in email marketing or digital campaigns.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and data analysis software (e.g., Excel, SQL, Python).
• 3+ years of experience with BigQuery or other cloud-based databases.
• Experience with email marketing platforms (e.g., Mailchimp, Iterable, HubSpot, Marketo).
• Strong understanding of email marketing best practices and regulations.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills, with the ability to present data insights to both technical and non-technical audiences.

Preferred Qualifications:

• Experience in the publishing industry.
• Knowledge of A/B testing and multivariate testing methodologies.
• Familiarity with CRM platforms and marketing automation tools.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and creative work environment.
• Flexible work arrangements, including remote options.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.